I don’t know that I perceive the problem in primarily in terms of trust, though that’s part of it. I think I see it more in terms of distribution. Anonymous speech can be useful; take the idea of distributing the Federalist Papers under the pseudonym “Publius.” That was a useful mechanism for getting some ideas out there, even if from an unidentified source, and it required that people spend time and resources to distribute those fliers.

Suppose someone “trusts” TasteLifeOfficial because it has innocuous cooking videos. Their trust doesn’t stop the publisher from embarking on disinformation campaigns through orthogonal means, necessarily. My preference would be to limit their ability to find an audience without being able to know their provenance and possibly have some insight into their intentions.

Anyway all this stuff requires implementation by platforms. How is your company aiming to get this stuff implemented by platforms?

Disinformation researcher, thinker, writer, entrepreneur, TED speaker, and data visualization geek. Twitter: @davetroy Email: davetroy@gmail.com

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